![outreach logo outreach logo](https://s3-media4.fl.yelpcdn.com/bphoto/5664FGdN2q_uufGmqAflWw/o.jpg)
OUTREACH LOGO HOW TO
Then, I checked the combinations with different fonts.Ĭhecking various combinations of fonts and compositionOf course, there are always multiple approaches to how to play with the details in order to get another perspective.
OUTREACH LOGO FULL
So, the next stage was to play with “P” and “O” letters which reflect the full name-Public Outreach.įour variants based on a combination of “P” and “O” lettersThe variants vary with an overlay (or not) as well as different “O” styles. The combination of circles felt like the right thing while the other part of the logo could be further explored. The formation of “P” changes the roundness and proportionsAt this point, it was also decided to stick to the existing branding colors.
![outreach logo outreach logo](http://thesiteholder.com/bethanywaterford2/data/uploads/logos/BethanyOutreach.png)
In the result, it showed a more “classic” view of the letter which means that it’ll be easier to “read” the idea. Playing with color combinations-calm (1), bright (2), medium bright (3)Another thing was to play with the tiny details-angle, roundings, and more color combinations. Perspective in “P” adds to the movement and direction of the circles and altogether, we get a dynamic element. The color in this variant plays a big role as depending on how you choose colors you present the overlay effect in a different way-whether you emphasize it by a contrast color (2) or make it as a darker part as a continuation of one of the layers (1, 3).Ĭolor variationsTrying this variant with the composition of the circles brings a new vision. The next concept consists of “P” that has overlayed shapes bringing the feeling of a perspective. I also played with colors to see how the general perception can be changed when we move the color tone. The evolution of color combinations and shape formationIn this variant, I showed the neat “P” letter where the circle consists of several ones inside it. This is because such a shape symbolizes people with different backgrounds and skills. As you can notice, most of the variants have an imperfect circle as one of the key elements. The first sketchesThis time I followed my regular approach. It’s the best way to deliver the ideas as fast as possible and while I’m drawing the first idea I already get the next one. When working on the logo I usually start with hand-drawn sketches first. The feeling you should get seeing the brand is-to feel we’re approachable but an authority in the industry The visual style of the logo should be bright, with a subtle meaning At the same time, they are open to fresh ideas. The company has made internal research and got a vision of the brand strategy. The team has already made internal research to define their mission, strengths, and weaknesses, as well as the color scheme, and had ideas behind the visual representation.Įngage, elevate, and be effective in providing services for non-for-profit organizations and enabling positive change. Public Outreach is a fundraising agency based in Australia and New Zealand providing services for non-for-profit organizations focusing on meaningful issues with like-minded partners to enable positive change. They were in process of updating their brand identity and were looking for a designer to help them achieve this. Last year I was reached by the Public Outreach.
![outreach logo outreach logo](https://dcassetcdn.com/design_img/3434672/21415/21415_19739038_3434672_f7b3c647_image.jpg)
It’s about reimagining the purpose of the company, its values, and its perception. The branding is much more than the logo image.